Product level
Descriptions arrive as clean HTML, not one collapsed paragraph. Specification tables from the source page stay structured. Vendor is filled from the brand on the page rather than left blank.
Variant level
One row per variant, not one row per product page. A jacket in five sizes and three colors arrives as fifteen rows sharing a handle — the structure Shopify builds products from.
Media
Main shot and full gallery, in original order, as URLs Shopify can fetch during the import.
Search & your own columns
Already running a modified template — extra columns from an app, a different tag convention, a metafield sheet you maintain separately? Send it over and the export comes back in yours instead of the default.


